Tell me what you want built.

Answer a few questions about your business and what is not working. I research your category, work out what the software actually has to do, and show you wireframes and an architecture before anyone writes code.

Start a build briefAbout 6 minutes. No password to remember.

What I actually ask

Nothing technical. I do not ask you to list features, because working that out is my job.

  • What does your business do, in a sentence?
  • Who do you serve?
  • What's not working?
  • Walk me through how it works right now.
  • What does that cost you?
  • What has to be true for this to have been worth it?

Not sure about something? “Not sure yet” is a real answer on most of these, and it becomes part of the agenda for our first call.

What it costs

The brief, and a first read on your category
Free. You get your goals written back to you, plus what your competitors do and where the gap is.
Discovery sprint, $3,500
About a week. Research, requirements, brand direction, wireframes, architecture and a phased plan with real numbers. Credited in full against a build.
Build, $15k to $45k
Quoted per phase from the plan, so you can start with one phase and stop if it is not working.

Bigger than that and I am the wrong person for it. I will say so.